Freakonomics Essay - 737 Words

The Hidden Side of Everything Steven D. Levitt is an award winning economist. Stephen J. Dubner is an award winning writer. The two met in Chicago, and the result was Freakonomics, a book that claims to explore the hidden side of everything, using real-life examples such as studies and polls conducted by Levitt to explain how economics is everywhere, that economics is how the world really functions. Through everything from analyzing the inner thought processes of real-estate agents and crack dealers, to predicting the next popular baby names, Levitt and Dubner guide readers to think differently, ask questions, and to use â€Å"Freakonomics† in their daily lives. Freakonomics is divided into six chapters, each containing studies and stories†¦show more content†¦For a person who believes that 1 newborn is worth 100 fetuses, those 1.5 million abortions would translate-dividing 1.5 million by 100-into the equivalent of a loss of 15,000 human lives. Fifteen thousand lives: that happens to be about the same number of people who die in homicides in the United States every year. And it is far more than the number of homicides eliminated each year due to legalized abortion† (Levitt 144). Levitt and Dubner’s use of critical thinking and connection is evident throughout their exploration of â€Å"The hidden side of everything†, and it guides the reader to start thinking the same way. But perhaps the most prevalent tone is the authors’ sense of conversationalism and humor. Levitt and Dubner often use slang, including some unconventional writing styles, and joke with the reader, all while maintaining focus and applying the facts to the topic at hand. This usually shows up in small, yet noticeable ways. It is always apparent that the authors are talking directly to the reader as if there is a conversation going on between them. They will often say things like: â€Å"But let’s consider...† (144). Or when presenting new information: â€Å"Now, here’s what it cost...† (101). The most commonly used devices in Freakonomics; however, are questioning the reader and the use of short, emphatic sentences. When used together, as they sometimes are in this work, Levitt and Dubner can have a big impact on the reader’s thoughts. As they begin to discuss theShow MoreRelatedFreakonomics Essay1424 Words   |  6 PagesThe book Freakonomics by Steven D. Levitt and Stephen J. Dubner, is designed to pose fundamental questions concerning economics using a variety of imaginative comparisons and questions. Examples of these comparisons and questions can be seen in the list of contents, with chapter titles such as â€Å"How is the Ku Klux Klan like a group of real-estate agents?† and â€Å"Why do drug dealers still live with their moms?† Not everyone is interested in economics, but with titles that grab attention, it is almostRead MoreFreakonomics Book Review Essay630 Words   |  3 Pagesat math, I don’t know a lot of econometrics, and I also don’t know how to do theory.† This marks right away Lennits to a different approach of ways to get his audience attention, he steps outside of the boundaries most people in society live by. Freakonomics, is a book that really triggered my imagination as a kept on reading, I really loved it. I myself started asking myself a great amount of questions th at I had never looked at before. Especially toward the end that he asks the importance of onesRead MoreFreakonomics and Misconceptions of Economy Essay1244 Words   |  5 PagesA number one bestseller many say is grasping in amazement: Freakonomics is said to unravel the untold stories of life. Steven D. Levitt and Stephen J. Dubner break common misconceptions of economics by revealing its true science. Freakonomics shatters the view of economics being an arid study of finance and markets. They pull in information to make inferences on past occurrences subtly influence on the present. Freakonomics packs punches with its countless number of tables and figures, serving asRead MoreEssay Freakonomics chapter 1 summary688 Words   |  3 Pagesï » ¿Freakonomics Chapter 1 Summary In chapter one of Freakonomics, Stephen Dubner and Steven Levitt describe how when incentives are strong enough, many usually honest people from different walks of life will cheat in order to gain financially or climb the ladder in their careers. The authors define an incentive as â€Å"a means of urging people to do more of a good thing or less of a bad thing.† This chapter covers three varieties of incentives: Economic, Social and Moral. Economic incentives motivate peopleRead MoreFreakonomics Essay811 Words   |  4 PagesFreakonomics Book Report In chapter 1, Levitt and Dubner describe how many people in different cultures and walks of life, which are otherwise inclined to be honest, find subtle ways of cheating to advance their position or increase monetary awards when incentives are strong enough. The authors define an incentive as â€Å"a means of urging people to do more of a good thing or less of a bad thing,† and identify three varieties of incentives. Economic incentives are those, which a person responds toRead MoreAnalysis Of The Book Freakonomics By Steven D. Levitt1195 Words   |  5 PagesIn the book Freakonomics, by Steven D. Levitt and Stephen J. Dubner, is made up of a series of scenarios in which an economist and a journalist apply basic principles of economics to demonstrate that information can often expose interesting truths about how the world operates. It uses the science of economics and specific data to challenge our assumptions about everything. In the book Freakonomics by Levitt Dubner, com pares and contrasts two groups of people or things by using their informationalRead MoreAnalysis Of The Book Freakonomics By Steven D. Levitt750 Words   |  3 PagesThe last section in chapter two of Freakonomics, written by Steven D. Levitt and Stephen J. Dubner, attempts to answer the following questions; â€Å"How forthright (and honest) are people when it comes to sharing their personal information,† and â€Å"what kind of information in personal ads is considered the most (and least) desirable† (74)? Throughout this section the authors provide statistical data from an online dating site, which encompassed more than 20,000 users. This data showed that not only areRead MoreThe Importance Of Faulkners Nobel Peace Prize Acceptance Speech By William Faulkner1405 Words   |  6 Pageswriters that Faulkner was speaking to, they would fulfill his wishes. Over 50 years later, University of Chicago economist, Steven D. Levitt, and New York Times journalist, Stephen J. Dubner, combined their knowledge and skills and created the book, Freakonomics. The book follows an economist, Levitt, as he explores the â€Å"hidden side of everything† and explains it all in a different, unconventional perspective. It takes on the topic of morality and economics as he, along with Dubner, ask and answer manyRead MoreEssay on Review of Freakonomics1663 Words   |  7 PagesReview of Freakonomics This chapters main idea is that the study of economics is the study of incentives. We find a differentiation between economic incentives, social incentives and moral incentives. Incentives are described in a funny way as means of urging people to do more of a good thing or less of a bad thing, and in this chapter we find some examples Ââ€"publicRead MoreThe Book Freakonomics By Steven D. Levitt2418 Words   |  10 Pages The book Freakonomics by Steven D. Levitt and Stephen J. Dubner consists of a series of essays in which a journalist and an economist work collectively to find, by applying everyday economic principles, how the world truly works, which reveals some fascinating truths about the world. Some background history of the authors, Steven D. Levitt interviewed Stephen J. Dubner for New York Times Magazine and this is where they initially met and became good friends. With them having similar ideals about

The Increase Of Globalisation Over The Years Has Made Our...

Literature review-NEED TITLE The increase of globalisation over the years has made our world increasingly interlinked. The way in which we communicate, live our lives.....everything has become more and more interrelated. Consequently, we have adapted to this way of life by creating groups, starting as early as our families, to working collaboratively at school with our friends, which continue to develop within our communities and onto the work place. Within these groups exist collective life which we have been training for particular at a young age. (ref?) and we will most likely CONTINUE working collaboratively (excluding the odd hermit!). HENCE, cooperative work is a crucial element in all aspects of our lives. For these reasons,†¦show more content†¦In other words, children can acquire a higher level of knowledge when in participation in collaborative learning with others who are more competent. (TALK ABOUT BRUNER AND OTHER THEORISTS HOW THEY AGREE). This scaffolding and modelling awakens children s development and learning process but only when they are within a social matrix rather than in isolation (Miller 1993). Vygotsky EMPAHSISED AGRUED that â€Å"every child occurs first on a social level and then on an individual level† (Corsaro and Rizzo 1988) (THESIS P12). Thorpe and Gallimore (1998) strongly agreed with Vygotsky and insisted on redifying the act of teaching as â€Å"assisted performance† (1988) and emphasised the need for cooperative role between teacher and students. (RE-WORD!?) Critical analysis-translation and reliability EVENTHOUGH LOOKS GOOD ON PAPER...There is an inadequate detail and data to qualify the assessment of the credibility and RELIABLILITY of the conclusions PROPOSED by VYGOTSKY. Vygotsky died at tan early age of 37 (REF?!!)Hence Vygotsky did not impart the same intensity of investigation and analysis as LETS SAY Piaget did on †¦.(maybe use theoriest related to coop). As a result being Vygotsky or speaking behalf of him has become a frequent

Marketing Strategies For Australia Dairy Products †Free Samples

Question: Discuss aboout the Marketing Strategies For Australia Dairy Products. Answer: Introduction Dairy industry is one of the most profitable industries in the world. The reputation goes same with Australia as well. The country is a small producer of milk; however, it is the worlds third largest countries in terms of exporting dairy products (Friel, Barosh and Lawrence 2014). Asian countries such as China and India are the nations that have growing demands for dairy products (Trostle and Seeley 2013). Due to some challenges at the home such as the climatic condition, it is facing stiff competition in the matured market. This is because of such reason it was important to head for a different market. In this context, the Asian region comes alive. Asian countries are growing with demands for the dairy products rapidly. The growing challenges for the Australian dairy industry are coincided with the growing opportunity for the same in the Asian region (Klerkx and Nettle 2013). This is because of such fact it was felt necessary to promote the products in the Asian region. The product selected for the Asian region is Cheese. There are already few local market leaders in the different recons of Asia. However, the potentiality of the demands for the milk products might serve the purpose. The main purpose of this assignment is to prepare amarketing plan for Cheese produced in the dairy industry in Australia. Background of industry and product The dairy industry in Australia is well supported by utmost technologies that even compensate for the losses that happen in the country because of unsupported climatic condition. Water is very important for the dairy industry; however, the country is facing severe challenge in having the sufficient quantity of water. Additionally policies are also uncertain. Despite the challenges, Australia is the third largest countries in the world in exporting the dairy products. However, it is way behind to two potential markets New Zealand and EU. The major exporting destinations for Australia are Singapore, Japan, China, Malaysia and Indonesia (Hanslow et al. 2014). Cheese is a major contributor in the Australian dairy industry. The exports are worth over $715 million. However, the production is now getting hampered because of poor availability of milk in the country. The production is getting decreased. This is because of the fact the country has to rely on imported cheese as well. Approximately 25% of the exporting cheese is imported from other countries such as New Zealand, Europe and the US (Butler et al. 2015). Consumer behaviour and market segmentation The consumption of dairy products is expected to grow in Asia even faster than the mature markets like the US and the Western Europe. This is because of the changing diets of the people living in the region. China is at the forefront in the consumption of milk and the dairy products. This is because the younger population of the country is potentially moving with the healthy diet products (Fuller and Beghin 2015). On a same note, India is also emerging as a potential country for the dairy products. It is largest producer of milk in the world. The younger generation is growing with their keen interest for dairy products. The growing awareness in the younger generation for health has supported the trend to happen in the different part of the Asian region (Fu et al. 2012). Based on product type, the segmentation of the cheese product in India can be segmented as Cheddar (Hard cheese), Mozzarella Cheese and Cottage cheese. Based on type, cheese can be segmented in as processed cheese and unprocessed cheese. Based on the uses, Cheese can be segmented into Parmesan cheese chips, cheese waffles, fried cheese balls, cheese curds and cheese straws (Masliukivska 2015). Customers in the Asian countries are getting exposed to processed cheese such as the one used in Pizza and Burgers. India in particular is witnessing a double digit growth in the consumption of cheese. Segmentation in the Asian region will be done based on the demographic and the behavioural factors (Reardon and Timmer 2014). Demographic will be chosen because the trend for healthy diet is growing in popularity in the Asian countries. Younger generation in specific have increased temptation for the cheese and related products. Apart from the younger generation, elder members in family do also p refer cheese or the related products, so as to provide nutritional foods to their kids. Customers in the Asian region are very concerned with their health, which is why they view cheese and the related products as a safe supplement for protein. The economic status of the Asian region is also supporting that fact as China, Singapore and India are the few countries that are emerging nations in economy. People living in such countries have increased purchasing capability with them. Nevertheless, the changing trend for the nutritional products and an increased purchasing capability are the two potential aspects that might help the exporting of cheese from Australia a success (Samal and Pattanaik 2014). Behaviourally, lot have been changed in the Asian countries. They like pizza, burger and much like such products they have never done before. The increasing demands for such foods have produced utmost opportunities in the Asian countries. Apart from some fast foods, they also consume in one of its nutritional forms such as Paneer. The change in behaviour is because of the increased purchasing capability of the Asian people and the influencing effect of the Western countries. The effect is getting transferred with the help of different media and also with the help of numerous people moving to such countries (Kumar and Babu 2014). Integrated marketing mix Product- Ample of varieties of cheese will be used as there are ample of such products that are already popular. Some of the products type will be Rubing, Rushan, Paneer, Chhena, Dahi Chhena, Khoya etc. These are few of the products listing; however, there can be some more products. Products have been decided based on the popularity in its respective regions. China is emerging as the potential market for cheese with India as another frontrunner. This is for such reasons potential market will be targeted initially such as China, India, Malaysia, Singapore and Japan. Some more products will also be included based on the local peoples preferences. Moreover, the idea behind the concept is to enter the Asian market with the products that are already there in the market. Basically, cheese only will be exported from Australia. However, the export will be done keeping in mind the requirement of different types of cheese products popular in the different Asian region. However, the cheese expo rted to such countries will have to face stiff competition from some local companies. This is very important to plan the entry strategically, so that, minimal challenges are faced (Ingavale 2012). Price- Pricing will also be done according to the standard market pricing in the respective region. However, cheaper rates will be offered against the different cheese products at the start of the entry. The prices for the products will be increased a bit higher when there will be demand for the exported cheese in the Asian market. On a similar note, prices will be reduced when the demand is low (Eyles et al. 2012). Promotion- This is very necessary as this will help to enter into the market. Advertisement will work well for the purpose. There are ample types of advertisements that exist today. For this purpose, advertisement on TV during the daily soaps will be a better idea. This will help in grab the attention of mass audience. Additionally, social media platforms will also be used. Social media platforms such as Facebook, Twitter and LinkedIn will be used. In addition to this, daily newspapers will also be used to advertise the cheese exported from Australia. This will help in grab the attention of clients such as the dealers (Allender and Richards 2012). Branding strategy Branding strategy is a good way to grab the attention of a significant customer base. This is generally represented in an image form with some words to describe the imagination. This can be through various ways such as it can be published in some popular magazines to pass across the views of thousands of people those who read magazines. It can also be displayed through big hoardings on the road. This has probably become a trend across the globe. There are cities that have roads full of hoardings such as the New York street. In the given case, the brand strategy behind the cheese will be very much like the one pasted above. The business is related with the exporting of cheese from Australia. Fast foods are very famous in the Asian countries such as in China and India. The above pasted image is showing the cheese attached to a fast food. This simply signifies the message that the proposed business needs to convey to the Asian countries. This will also indicate the freshness, which will be a part of the business as people living in few Asian countries such as in China and India are very prone to fresh foods (Seo and Jang 2013). Marketing activities interrupting routine behaviour at point of sale There are severalmarketing activities that interrupt the buying behaviour of customers at the point of sale. The cheese exported to the Asian parts will be made available to various malls, retailing showrooms, grocery shops and market. All the four places have different types of customers coming to the point. Additionally, there will be differences in the management of the point of sale of the different shopping locations that are mentioned above. For example, in malls the display will follow the standard form of products display such as the merchandise display. It means that different kinds of products will be displayed in an attractive way, so that; customers get attracted towards the product and will end up buying the product. Retailing showrooms will have more or less the same display as showrooms also have such customers that are attracted towards the good display. Grocery stores and market probably have the different set up as such places have customers mostly belonging to the middle class families. In the irrespective of the shopping places, there will be a frequent visit of the agents to check whether products are appropriately displays especially in the malls and the showrooms. Managers in such places are also needed to check the arrangements, so that, the instructed strategy is followed on daily basis. In the grocery stores and in market, this will be checked that whether products have been kept with full protection from the bacterial fungus. Such products would be instructed to keep in refrigerators in such places. This will keep the cheese fresh and servable to the customers (Green, Whitten and Inman 2012). Conclusion The case study taken for the marketing of cheese from Australia in the Asian nations has revealed various facts and made to understand several things such as market segmenting, branding strategy and many others like the same. The study has helped to conclude that the concept might be a success in the Asian countries. Few nations in the Asian region are the emerging potential for the dairy products. Such nations include but are not limited to such as China and India. They have been the potential markets because of few factors such as the growing economy of the concerned nations and the changing socio-cultural aspects of the same. The growing economy has enabled a mass customer in such place to bear the purchasing of cheese and the related products. The socio-cultural facts are encouraging the varied groups of people to purchase the different dairy products. This is because of the growing concerns for the nutritional products. The various local government circulars and the different pu blishing articles in the website have both collectively educated the common people over heath related benefits. This is for all such reasons the Asian countries have become the potential market for dairy products specifically for cheese. References Allender, W.J. and Richards, T.J., 2012. Brand loyalty and price promotion strategies: an empirical analysis.Journal of Retailing,88(3), pp.323-342. Butler, J.R.A., Slamet, A., Meharg, S., McEachern, S., Neilson, J. and Hajkowicz, S., 2015. Australia-Indonesia Centre Megatrends: Agriculture and Food. Report prepared for the Australia-Indonesia Centre, Monash University. Eyles, H., Mhurchu, C.N., Nghiem, N. and Blakely, T., 2012. Food pricing strategies, population diets, and non-communicable disease: a systematic review of simulation studies.PLoS medicine,9(12), p.e1001353. Friel, S., Barosh, L.J. and Lawrence, M., 2014. Towards healthy and sustainable food consumption: an Australian case study.Public health nutrition,17(5), pp.1156-1166. Fu, W., Gandhi, V.P., Cao, L., Liu, H. and Zhou, Z., 2012. Rising consumption of animal products in China and India: national and global implications.China World Economy,20(3), pp.88-106. Fuller, F.H. and Beghin, J.C., 2015. Chinas growing market for dairy products.Iowa Ag Review,10(3), p.5. Green, K.W., Whitten, D. and Inman, R.A., 2012. Aligning marketing strategies throughout the supply chain to enhance performance.Industrial Marketing Management,41(6), pp.1008-1018. Hanslow, K., Gunasekera, D., Cullen, B. and Newth, D., 2014. Economic impacts of climate change on the Australian dairy sector.Australian Journal of Agricultural and Resource Economics,58(1), pp.60-77. Ingavale, D., 2012. A study of international trade of Indian Dairy Industry.Management,1(12). Klerkx, L. and Nettle, R., 2013. Achievements and challenges of innovation co-production support initiatives in the Australian and Dutch dairy sectors: a comparative study.Food Policy,40, pp.74-89. Kumar, A.A. and Babu, S., 2014. Factors influencing consumer buying behavior with special reference to dairy products in Pondicherry state.J. Res. Manage. Technol,65, pp.65-73. Masliukivska, A., 2015. DESCRIPTION OF UKRAINES MILK PROCESSING INDUSTRY AND SEGMENTATION OF CONSUMERS OF DAIRY MARKET.Modern Science Modern v?da, p.32. Reardon, T. and Timmer, C.P., 2014. Five inter-linked transformations in the Asian agrifood economy: Food security implications.Global Food Security,3(2), pp.108-117. Samal, L. and Pattanaik, A.K., 2014. Dairy Production in India-Existing Scenario and Future Prospects.International Journal of Livestock Research,4(2), pp.105-113. Seo, S. and Jang, S.S., 2013. The roles of brand equity and branding strategy: a study of restaurant food crises.International Journal of Hospitality Management,34, pp.192-201. Trostle, R. and Seeley, R., 2013. Developing countries dominate world demand for agricultural products.Amber Waves, p.5.